The Sacramento Tourism Marketing District (STMD) was renewed for 10 years on July 1, 2017. The STMD was established to provide additional funding to increase the level of sales and marketing activity by Visit Sacramento as it relates to Sacramento as a tourism, marketing, sports and event destination.
The funding, raised by the hospitality industry, is directed by the hospitality industry. The funds flow directly into sales and marketing activities that will be reviewed and monitored by a Tourism District Committee of industry peers - hotel managers appointed by the Sacramento Hotel Association. Each member of the Tourism District Committee is also a member of the Board of Directors of Visit Sacramento.
FOUR HOTEL ZONES
The STMD tourism assessment rate structure is based on a percentage fee - 3%, 2.5%, 2%, 1% - for four geographic zones within the City of Sacramento and the unincorporated area of Sacramento County. The STMD assessment is an assessment on the lodging property, not the guest; however, the assessment may be passed through to the guest at the discretion of the hotel operator. If the assessment is passed through to the guest, it should be noted as "Tourism Assessment" on the folio/bill.
ZONE MICRO-MARKETING DOLLARS
The District includes zone micro-marketing dollars for specific marketing programs for each zone. Hotel managers from each zone have a voice in how their collective zone marketing dollars are spent. Ten percent of the District budget is dedicated to individual zones for local zone activities that promote, support and enhance zone-based marketing efforts. Each zone receives 10 percent of the amount collected within the zone to fund eligible programs and activities.
Click here to download a copy of the STMD Management District Plan. Please contact SHA staff at 916-441-6110 or firstname.lastname@example.org if you have any questions.
APPLICATION FOR STMD FUNDING
Tourism marketing district funds are available for, but not limited to, 1) marketing of the destination; 2) tourism promotion activities; and 3) sales lead generation with the objective of generating hotel room night bookings and economic impact for the District. Please review the STMD Guidelines for an understanding of how to request funds. Once you have read the Guidelines, please complete the STMD Proposed Event Funding Application.
STMD Tourism Committee
Chair - David Huber, Crowne Plaza Sacramento Northeast
Vice Chair - Nikki Carlson, Kimpton Sawyer
Zone 1 (Downtown)
Nikki Carlson, Kimpton Sawyer Hotel
Barry Miller, Holiday Inn Sacramento Downtown - Arena
Shelly Moranville, Residence Inn Downtown at Capitol Park
Zone 2 (Point West Area)
Sami Qureshi, Hilton Sacramento Arden West
Royce Pollard, DoubleTree by Hilton Sacramento
Zone 3 (Natomas Area)
Denia Phillips, Residence Inn Sacramento Airport Natomas
Zone 4 (Balance of County)
David Huber, Crowne Plaza Sacramento Northeast
2021 Committee Meetings
STMD meetings are held quarterly on the following dates:
* Jan. 11
* Apr. 12
* Special Meeting – May TBA
* Jul. 12
* Oct. 11
Location: Visit Sacramento office: 1608 I St or Videoconference pending current County Health guidance at time of meeting
Time: 11 a.m. - 1 p.m.
Agendas and Minutes
* April 12, 2021
Previous STMD Agendas
* January 2021
* October 2020
* July 2020
* April 2020
* January 2020
* October 2019
* July 2019
* May 2019 – (Special Meeting)
* April 2019
* January 2019
* November 2018 (Special Meeting)
* October 2018
* July 2018
* Minutes of previous meetings are posted below. For copies of earlier minutes, email STMD@visitsacramento.com.
* Oct. 19, 2020 Minutes
* Jul. 13, 2020 Minutes
* Apr. 15, 2020 Minutes (Special Meeting)
* Jan. 13, 2020 Minutes
* Oct. 7, 2019 Minutes
* July 8, 2019 Minutes
* May 31, 2019 Minutes (Special Meeting)
* Apr. 8, 2019 Minutes
* Jan. 14, 2019 Minutes
* Nov. 5, 2018 Minutes
* Oct. 22, 2018 Minutes
* April 9, 2018 Minutes