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Sonya Bradley Chief Marketing Officer sbradley@visitsacramento.com
Farrell Scott Director of Marketing fscott@visitsacramento.com
Brandon Darnell Content Marketing Manager bdarnell@visitsacramento.com
Joselyn Nussbaum CRM & Marketing Technology Manager jnussbaum@visitsacramento.com
Karlee Cemo-McIntosh Sacramento365 Director karlee@sacramento365.com 
Jamila B. Khan Roughani Social Media Manager jamila@sacramento365.com

Staff Bios


Sonya Bradley
Chief Marketing Officer

Sonya Bradley started with Visit Sacramento in 2002 as Director of Marketing Services. She took the reins as Vice President of Marketing in 2007, responsible for the strategic development and execution of the "Discover Gold" brand strategy for the convention and tourism (trade and consumer) markets. She's responsible for the development of Visit Sacramento's strategic business plan; managing marketing strategies, tactics (media buying, direct marketing, website and trade shows) and budget; and overseeing the eight-person marketing team that includes marketing services, tourism marketing, market intelligence and graphic design.

Before joining Visit Sacramento, Bradley worked at the San Jose CVB for eight years serving in various marketing communications capacities, and prior to that in retail advertising for a major drug store chain. She has a Bachelor of Arts degree from Pepperdine University and a Masters of Science from San Jose State University. She's a first-degree black belt in Tae Kwon Do and enjoys spending time with her family, going to baseball games, traveling and reading.

Farrell Scott
Director of Marketing


Brandon Darnell
Content Marketing Manager

Brandon Darnell came to work for Visit Sacramento as content marketing manager in 2012. He graduated from California State University, Sacramento, with a degree in journalism. He began his career as a journalist working for a local newspaper in Lincoln, Calif., before eventually coming back to Sacramento to work for an online daily news site. While there, he covered the arts, food and drink, business and local politics.

Between jobs in journalism, Brandon moved to Paris, France, and spent time traveling as well as writing freelance articles for a variety of travel, auto and lifestyle publications.

At Visit Sacramento, Brandon oversees blog design and content, the Visit Sacramento website, manages social media strategies, and creates and edits written, photographic and video content.

Joselyn Nussbaum

Joselyn Nussbaum
CRM & Marketing Technology Manager 

Joselyn began working at Visit Sacramento in 2013 as the Tourism Coordinator. At the time, the organization was switching to a new customer relationship management system that is better suited for destination marketing organizations, and she helped facilitate this process. Her interest in technology and ability to learn new programs proved useful, and she began instructing both Visit Sacramento staff and external partner organizations on how to use the system. In her current role, Joselyn is responsible for maximizing the overall functionality and use of the organization's technological platforms.

Prior to her time at Visit Sacramento, Joselyn worked and studied in Germany and Sweden. She was also a travel agent for several years, and has seen more of the world than her own homeland. She has a BA in Psychology, an MS in Business & Economics, and an AS in Web Development. She enjoys a good book, a good crossword puzzle, a great beer, and finding subtle ways to annoy her cat.

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Karlee Cemo 

Karlee Cemo-McIntosh
Director of Sacramento365

A Sacramento native with an undeniable passion for her city, Karlee Cemo-McIntosh found her niche as the Director of Sacramento365, a brand of Visit Sacramento that serves as the region's largest all-inclusive arts and entertainment resource.

In her role, she manages the marketing, content, advertising and partnerships, along with overseeing a passionate team to ensure the region's arts, cultural, community, and recreational events are highlighted on the online calendar, partner calendars, blogs, and across social networks.

Prior to joining Visit Sacramento, Karlee served as the Director of Marketing for a local law firm and managed the marketing for two start-ups.

She has a Bachelor's degree from San Diego State University in Interdisciplinary Studies with an emphasis in Journalism, Sociology, Television and Film.

Karlee is an avid sports fan, especially when it comes to all things Kings or SF Giants. She spends her free time with family and friends, exploring the Sacramento food scene and making the 15-minute walk to the Golden 1 Center to watch her favorite team play.

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Jamila B. Khan Roughani
Social Media Manager

Jamila works to make sure that cultural and recreational events are highlighted on the online calendar and across Visit Sacramento's social networks. She also steps away from her computer and smartphone to attend and report on a number of these festivities on behalf of the organization -- a difficult task indeed.

Prior to working at Visit Sacramento, she learned the craft of social storytelling as an editorial assistant at the Style Media Group and as an account executive at the Silicon Valley-based marketing communications firm Jennifer Jones and Partners.

On the off chance that she has free time, Jamila can be found reading up on latest fashion trends and baking her famous Milky Way brownies.




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